Adhacking

Adhacking's mission is to hack ad rates using nonprofit status to promote hackerspaces. There should be a major banner near every hackerspace in the world. Let's hack the planet one billboard at a time.

Here we can gather plans of how to best do this to promote particular hackerspaces with local banners and hackerspaces.org in general.

Hypothesis

A big billboard somewhere near a hackerspace would invite a lot of cool people to check it out.

Procedure

1. √ Gauge Interest: Ask around local hackerspace mailing list, sounds like people are interested
2. Design: Come up with a first design to test out, give people actionable steps on a special welcome page
3. Design Selection: Pick a favorite design for the board and landing page to start with
4. Analytics: Do some smart hackery analytic things to be able to track response
5. Target: Pick a spot for it
6. Funding: Crowdsource money for it
7. Deployment: Put it up
8. Observation: Observe the people who show up.
9. Data: How awesome are they?

Data Questions

• • How many become members?
  • How many heard about hackerspaces before seeing the billboard?
  • How many are students?
  • How many already have projects they want to bring in?
  • How many are of which demographics?

Ad Crowdsourcing Sites

• There are two sites that help with crowdsourcing funding:
  • http://epicstep.com seems smaller and newer but focused mostly on hacker-oriented PSAs
  • http://loudsauce.com/ seems bigger and allows us to do TV and other spots too

Good Examples

• Matt Spergel did this successfully with FREE EDUCATION billboards promoting public libraries and educational technology.
  • http://www.facebook.com/photo.php?fbid=103892146365&set=a.422602466365.201560.507406365&type=1
• He got a picture of it up on Times Square:
  • http://www.facebook.com/photo.php?fbid=10150180512226366&set=a.10150180511351366.302842.507406365&type=1&ref=nf
• He found out that nonprofits get ridiculously cheap billboard rates.
• We can get hackerspace billboards up in the Bay letting people know about Noisebridge and Hackerdojo and Ace!

Design Sharing

• There's lots of clever hackers who could come up with designs for billboards for hackerspaces or other cool ideas.
• Fewer words are better depending on pedestrian or highway, 8 is a suggested number
• List links to your ideas here and/or post them to the mailing list thread

Design Idea: They're Not What You Think

HACKERSPACES,

        (they're not what you think)
              --  TEACH, LEARN, SHARE  WHAT YOU LOVE
             Find one near you:
             www.tiny.cc/hackerspaces

Nonprofit Rates

• Matt Spergel said the rates were really low for nonprofit PSAs
• School Factory could help with nonprofit status for hackerspaces that don't have their own yet.

Contacts

• Anyone who wants to spearhead aspects of this project can volunteer contact info here
  • Alex Peake empowerthyself@gmail.com I just suggested it and it sounds like lots of people have ideas!